All functions

SEARCH RESEARCH

See what people search for when they need your service.

People may describe your service differently than you do. Search Research finds the words they use, groups related questions, and shows which ones your existing pages answer.

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WORKING FILESEARCH RESEARCH
THE QUESTIONWhich customer searches do our pages miss?
WHAT YOU GET

Customer searches to pursue

See the findings behind the work

WHY IT MATTERS

Customers may use different words than you do.

The exact words matter. They show what a person needs and how close they may be to choosing a business. When a relevant search has no useful page on your site, that is a specific gap to investigate.

HOW IT WORKS

What it checks.
What it prepares.

These are the steps behind the Search Research output you can review.

01

Studies search volume, intent, difficulty, and location

02

Groups related queries around the services you offer

03

Finds relevant searches without a suitable page

WHAT YOU CAN REVIEWA focused set of customer searches, each tied to a service and a reason to pursue it.

PART OF THE SAME PLAN

How this work connects to the rest.

Search Research gives Content Strategy its questions and helps SEO Strategy choose where to invest effort.

EXPLORE THE OTHER FUNCTIONSSEO StrategySite AuditCompetitor AnalysisSee all seven

START WITH YOUR SITE

See where your site stands.

Your free report shows the pages, searches, and competitors behind the first set of findings. You decide what to pursue from there.

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